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Marketing initiatives come in cycles — product launches, trade shows, and the need for timely market research strain both schedules and personnel. Economic conditions compound the problem by demanding that organizations keep their expenses low without sacrificing quality. For marketing departments, this frequently translates to lower staffing levels or strained budgets.
Outsourcing marketing communications can help overextended organizations to quickly secure needed flexibility. By allowing PointSource to assume the routine tasks of preparing marketing collateral materials, developing presentations, and conducting research, full-time staff members are free to work on critical activities such as product positioning, message development, and marketing strategy.
Our staff of more than twenty engineers, marketing specialists, copy editors, and technical writers, armed with a substantial industry experience, is available to handle small and large projects alike. At PointSource, we pride ourselves on our knowledge, organizational and communication skills, and efficient programatic approach to developing and delivering your message.
PointSource is uniquely positioned to help our customers build high quality technical collateral due our the technical depth of our engineers and writers, a wealth of industry experience, and our tested, effective process for delivering high quality materials.
- Technical depth — Many PointSource writers are former system engineers and software developers who know the right questions to ask and can help you build a strong story around the technological advantages of your solution.
- Experience you can count on — Because of our many years of experience working with technology companies and using a variety of media, we know what works in various types of marketing collateral. We understand the needs of your customers and can help you articulate the business value of your offering.
- A tested, effective process of delivering high quality — PointSource has developed proven processes for guiding our customers through the different stages of developing technical collateral and can share these best practices with your team. Our processes typically include a research phase, including interviews with your company's subject matter experts, outline review, multiple drafts, and a team review process.
PointSource adheres to a strict set of guidelines for professional and ethical conduct, ensuring that projects are handled with complete discretion. As a matter of policy, PointSource completes non-disclosure agreements to ensure confidential treatment of all proprietary information.
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