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Author Archive: Barry Pellas

Barry Pellas
Barry Pellas
January 29, 2018

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to build personal and valuable experiences that take into account consumers’ individual likes and dislikes. Like most technologies, however, content-driven commerce’s long-term success hinges on how … Continue reading “Conversations for Successfully Implementing Content-Driven Commerce”

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Barry Pellas
Barry Pellas
December 15, 2017

8 Artificial Intelligence Applications to Consider in 2018

Did you know that there’s more than one way to use artificial intelligence (AI)? This question may feel rudimentary, but take a second to consider – how many different AI applications can you name? If it’s just one, that’s perfectly OK. If you can name three or four, nicely done. But what about eight? In … Continue reading “8 Artificial Intelligence Applications to Consider in 2018”

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Barry Pellas
Barry Pellas
November 9, 2017

What We’ve Learned About Implementing AI in 2017

What do two-thirds of executives believe is the business advantage of the future? Artificial intelligence. The call for widespread AI adoption has been a long time coming. However, brands’ path to implementing the technology has been anything but straightforward. Even when brands are ready to make use of AI, consumers’ lack of receptivity to the … Continue reading “What We’ve Learned About Implementing AI in 2017”

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Barry Pellas
Barry Pellas
October 5, 2017

4 Rules to Make Smarter Choices With Cognitive Technology

Every day seems to bring a new cognitive technology advancement – from AI that can detect your political leanings to software aimed at preventing dangerous driving. It’s easy to get caught up in the hype surrounding machine learning and deep-thinking capabilities… but how does the average company actually get to the point of executing these … Continue reading “4 Rules to Make Smarter Choices With Cognitive Technology”

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Barry Pellas
Barry Pellas
July 26, 2017

3 Reasons to Improve Your User Interface Now

Did you know that customer-centric companies are 60 percent more profitable than those that fail to focus on customers? It’s true, and considering the many options customers have when choosing between businesses today, user interfaces (UI) are a part of the larger user experience (UX) no company can afford to ignore. According to our recent … Continue reading “3 Reasons to Improve Your User Interface Now”

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Barry Pellas
Barry Pellas
June 21, 2017

Technologists: Essential Strategists for your Digital Transformation Roadmap

In the 21st century, the role of the technologist and digital transformation go hand in hand. Digital transformation can feel like a major hurdle, with so many new strategies, solutions and technologies to understand and leverage. Thankfully, when working with PointSource, we provide a group of specialists to help our clients navigate these challenges. The … Continue reading “Technologists: Essential Strategists for your Digital Transformation Roadmap”

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Barry Pellas
Barry Pellas
February 2, 2017

Don’t Overlook Content-Driven Commerce

Commerce sites that offer little more than a digital catalog are no longer compelling enough to motivate shoppers to make purchases. Shoppers have a wealth of information at their fingertips and can turn to competitors in a matter of seconds. So why would a shopper make a purchase with your brand if you don’t give them … Continue reading “Don’t Overlook Content-Driven Commerce”

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Barry Pellas
Barry Pellas
March 29, 2016

4 Things You Should Know About Content Management for Digital and Mobile

We build a lot of great digital and mobile solutions at PointSource. One thing you should know is that 75% of those solutions include content management as a key element and capability. Why do so many of our solutions include content management and what should you know about the overlap?

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