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Author Archive: Cait Smith

Cait Smith
Cait Smith
October 25, 2017

Are You a Content Strategy Team of One? Questions You Should Be Asking

Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving grace. I was a content person transitioning (i.e. tumbling head-first) into UX work, and her book became one of the most dog-eared, underlined books in … Continue reading “Are You a Content Strategy Team of One? Questions You Should Be Asking”

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Cait Smith
Cait Smith
August 2, 2017

Four Simple Steps for Leading a Workshop

Define, Design, Facilitate, Distill At PointSource, we lead custom workshops to collaboratively work alongside our clients at various points in our engagements. These workshops are designed to tackle tough challenges, drive cross-disciplinary engagement, surface insights and jumpstart efforts to work toward a specific goal. They’re also fun! This post will outline a generalized framework for … Continue reading “Four Simple Steps for Leading a Workshop”

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Cait Smith
Cait Smith
February 7, 2017

Digital Roadmap 101: Building a Roadmap That Evolves With You

“Planning is bringing the future into the present so that you can do something about it now.” I’m a sucker for good quotes, and this one by Alan Lakein brilliantly simplifies an often-misunderstood concept: the role of a digital roadmap. Digital has disrupted the way businesses interact with customers across all industries—from retail to insurance. … Continue reading “Digital Roadmap 101: Building a Roadmap That Evolves With You”

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Cait Smith
Cait Smith
September 20, 2016

Design Thinking for Non-Designers: 3 Ways to Apply Design Thinking to Leadership

There’s still a lingering belief that design thinking is only applicable to designers or those in product development. This couldn’t be further from the truth! You can apply design thinking to any role, title or industry.

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