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Author Archive: Greg Ng

Greg Ng
Greg Ng
November 1, 2017

A Closer Look at Relevance During the Personalization Process

In August, we dove headfirst into the world of personalization. Our blog post walked through classical psychology and behavioral economic theories and how we can apply the lessons they teach us to our own personalization efforts. We found two key takeaways. First, that personalization must be appropriate. Second, that personalization must be relevant. Appropriateness gets … Continue reading “A Closer Look at Relevance During the Personalization Process”

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Greg Ng
Greg Ng
August 30, 2017

What Psychology and Behavioral Economics Teach Us About Personalization

From a technical standpoint, delivering personalized experiences is easy to do. Today’s businesses have multiple avenues to learn more about target audiences (paid, earned and owned), and aggregating and analyzing consumer data is easier than ever thanks to sophisticated AI solutions. However, from a customer adoption standpoint, personalization walks a narrow line. And when you … Continue reading “What Psychology and Behavioral Economics Teach Us About Personalization”

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Greg Ng
Greg Ng
July 13, 2017

Is Your Strategic Roadmap SMART Enough?

A few years ago, my family and I set the goal of visiting 100 national parks. In addition to great views and good times, traveling cross country has taught me a very important lesson — not all roadmaps are alike. The same is true in business. While most companies have a strategic roadmap that guides … Continue reading “Is Your Strategic Roadmap SMART Enough?”

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Greg Ng
Greg Ng
June 14, 2017

Six Ways Face-to-Face Meetings Align Organizations

Business today typically means a globally distributed organization with offices across many time zones. Two-thirds of U.S. workers expect to work remotely in the future, and top companies are quickly embracing telecommuters. This business model has many benefits but also brings about the challenge of getting separate teams on the same page. According to the … Continue reading “Six Ways Face-to-Face Meetings Align Organizations”

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Greg Ng
Greg Ng
April 28, 2016

Retail News Roundup: April 2016

Your customers demand a premium experience across all digital channels. That demand that is being driven by customers requires that retailers have a complete understanding of their customers’ needs and their buying journey. We’ve compiled a collection of retail and digital engagement news stories from the last month that we find particularly relevant to the industry.

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