Author Archive: John Romano
July 5, 2017
There is a strong urge for organizations to jump into the mobile app space. They know that mobile apps can deliver deep engagements with their customers. They can provide incredible value. We hear, “we need an app,” all the time. But, is a new app going to move the needle? Will it accomplish your goals? … Continue reading “An App is Not Always the Solution”
December 22, 2016
There’s a lot of pressure on mobile design and development teams to both innovate and reduce costs while working at speed and scale. These pressures are driving us to: Spend more time creating high-value features that will differentiate an offering Spend less time building common functionality (recreating the wheel) Optimize the way teams work together … Continue reading “BlueOak Design Libraries: Where Design Patterns Meet Dev Frameworks”
October 19, 2016
Apps and websites have become complex. Specialized skill sets have deepened. Teams now employ many people to provide the expertise and velocity needed to deliver high-quality products in compressed time frames. But new problems arise with increased complexity and team size, that’s where co-design comes in.
May 17, 2016
Journey mapping has become central to understanding the omni-channel user experience. But there is a good deal of confusion about what journey mapping is and how you should use it.
April 14, 2016
Many hard to diagnose problems with mobile solutions trace their roots to a lack of understanding of the user’s context. Our UX Director, John Romano, explains why failing to design for context could cause your users to delete your app and look elsewhere for a solution.
March 27, 2015
How do we make truly informed design decisions? Cognitive science teaches us is that the very information that we need to be informed runs through a cognitive meat grinder as we process it. In my SXSW session with David McRaney we talked about several cognitive tripping hazards, how they affect decision-making, and how we can protect ourselves from them.