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Author Archive: Stephanie Trunzo

Stephanie Trunzo
Stephanie Trunzo
August 23, 2017

What Came First, Cognitive or Business Intelligence?

Companies often hinder progress because of the classic chicken and egg dilemma, which prevents them from seeing a clear or simple path to get started. In nascent areas like cognitive, this delay tactic is even more common. Feeling their way through what it means to be cognitive, people will argue that you need to already … Continue reading “What Came First, Cognitive or Business Intelligence?”

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Stephanie Trunzo
Stephanie Trunzo
June 28, 2017

Bimodal IT Pedals Digital Transformation Forward

We live in a world that has forgotten how to wait. We burn our mouths on hot pizza, we run red lights, we fast forward through commercials – the list goes on and on. In a society that places such high value on speed, it’s interesting that many stakeholders are OK with a leisurely pace … Continue reading “Bimodal IT Pedals Digital Transformation Forward”

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Stephanie Trunzo
Stephanie Trunzo
June 1, 2017

PointSource Is Joining Globant

Today PointSource is a Globant company, joining forces with one of the fastest growing digital transformation companies in the world. Collaboration is at the center of everything we do at PointSource. That collaboration has created our amazing culture and meaningful partnerships with our clients. Now, with the strength of Globant behind us, we will partner … Continue reading “PointSource Is Joining Globant”

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Stephanie Trunzo
Stephanie Trunzo
February 22, 2017

The Age of Zero UI: How to Use Different Channels to Deliver Brand Interactions

Traditionally when we envision a user interface, an interaction that involves some sort of screen comes to mind — whether it’s a computer, mobile device or wearables. But as we move into a new world of contextual technology, everything has the potential to facilitate user interactions. Users interact with brands across a number of mediums … Continue reading “The Age of Zero UI: How to Use Different Channels to Deliver Brand Interactions”

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Stephanie Trunzo
Stephanie Trunzo
August 17, 2016

Earning an Inc 5000 Distinction 3 Years in a Row

PointSource is an industry leading digital transformation firm. We’re so proud of the amazing work our teams do every day. They are why PointSource has achieved 339% growth over the last three years and continually earn the company this prestigious distinction.

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Stephanie Trunzo
Stephanie Trunzo
April 28, 2016

Creators, Builders and Explorers

To continually assess and meet the needs of the market, as well as gracefully flex operationally and organizationally through hyper growth phases, we are maniacally driven to attract a particular archetype – regardless of their role. We hire Creators, Builders and Explorers. We hire people who are life-long learners and iterators.

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Stephanie Trunzo
Stephanie Trunzo
December 31, 2015

2016 Mobile Predictions

As we bid adieu to 2015, we round the bend into 2016 by snapping #selfies to Instagram of our midnight kisses and champagne toasts. Over the last 3 years we have seen a lot of trends that have come and gone. Our senior leadership team compiled some of their predictions for the ways we will see mobile shape our lives in the coming year.

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Stephanie Trunzo
Stephanie Trunzo
October 5, 2015

Capture the Pinterest Mobile Commerce Channel with Buyable Pins for IBM WebSphere Commerce

Pinterest announced their expanded mobile commerce shopping platform to allow the Buyable Pin API to work with IBM WebSphere Commerce. We have been working in partnership with IBM and Pinterest to develop a prototype to accelerate that integration.

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Stephanie Trunzo
Stephanie Trunzo
May 7, 2015

Is PointSource an Agency? A Case Against Classifying Nouns

Recently I was at a CMO event with a colleague who had been listening to me introduce PointSource in a string of conversations. He said, “I haven’t heard you say once that we are an agency; why is that?”

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Stephanie Trunzo
Stephanie Trunzo
April 9, 2015

A Framework for Watch-First Thinking

Mobile first thinking paradigms have not yet had to adjust much to accommodate wearables; however, the 272 x 340 and 312 x 390 pixel screens are about to become the next standard in app development.

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