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John Cammarata John Cammarata
February 16, 2017
The Consumer Decision Journey: Insurance

The Consumer Decision Journey: Insurance

Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example,...

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PointSource
PointSource
March 23, 2017

Executing Digital Transformation Study: The Dangers of a Legacy Mindset

Every organization wants to leave its legacy, but that shouldn’t be confused with a reliance on legacy technologies, operations or mindsets. This may seem like an obvious distinction, but, according...

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PointSource
PointSource
March 8, 2017

Executing Digital Transformation Study: What’s at Stake for Organizations Today?

In our last blog post, we introduced our latest study, Executing Digital Transformation: Four Key Areas Essential to Organizational Success in a New Era. We’re dedicated to improving organizations’ digital experiences...

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PointSource
PointSource
March 2, 2017

Executing Digital Transformation Study: Key Findings

Executing digital transformation can feel like a giant game of chess. With so many moving pieces in an environment that’s continuously changing, it’s not surprising that organizations often struggle to...

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Stephanie Trunzo
Stephanie Trunzo
February 22, 2017

The Age of Zero UI: How to Use Different Channels to Deliver Brand Interactions

Traditionally when we envision a user interface, an interaction that involves some sort of screen comes to mind — whether it’s a computer, mobile device or wearables. But as we...

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John Cammarata
John Cammarata
February 16, 2017

The Consumer Decision Journey: Insurance

Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example,...

Read On

Cait Smith
Cait Smith
February 7, 2017

Digital Roadmap 101: Building a Roadmap That Evolves With You

“Planning is bringing the future into the present so that you can do something about it now.” I’m a sucker for good quotes, and this one by Alan Lakein brilliantly...

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Barry Pellas
Barry Pellas
February 2, 2017

Don’t Overlook Content-Driven Commerce

Commerce sites that offer little more than a digital catalog are no longer compelling enough to motivate shoppers to make purchases. Shoppers have a wealth of information at their fingertips and...

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Jenna Trunzo
Jenna Trunzo
January 26, 2017

Co-Design & Co-Development: The PointSource Approach to Collaboration

Walking down the halls of PointSource, you’ll see a lot of rooms created for collaboration, made unique by the amount of post-its wallpapering the space. They may be filled with...

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John Cammarata
John Cammarata
January 24, 2017

What is Business Process Transformation?

Every change in the market impacts how an organization performs — whether it’s changing consumer habits, technological innovations or new government regulations. It is difficult for businesses to adapt to...

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