Featured Post

Dan Romanow Dan Romanow
November 14, 2017
5 Steps to Adopting a Mindset of Experimentation

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

Read On

Tags
PointSource
PointSource
November 21, 2017

A Norman Rockwell Thanksgiving with a Twist of AI

This time of year, we spend a lot of time giving thanks for all of the things we’re fortunate to have. At PointSource, We’re thankful to work with great people...

Read On

Dan Romanow
Dan Romanow
November 14, 2017

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

Read On

Barry Pellas
Barry Pellas
November 9, 2017

What We’ve Learned About Implementing AI in 2017

What do two-thirds of executives believe is the business advantage of the future? Artificial intelligence. The call for widespread AI adoption has been a long time coming. However, brands’ path...

Read On

Sean Kennedy
Sean Kennedy
November 7, 2017

3 Necessary Competencies for Repeated Innovation

A couple weeks ago I attended the Forrester CXSF 2017 customer experience conference in San Francisco. In addition to enjoying my first trip to the Bay Area, including a massive...

Read On

Greg Ng
Greg Ng
November 1, 2017

A Closer Look at Relevance During the Personalization Process

In August, we dove headfirst into the world of personalization. Our blog post walked through classical psychology and behavioral economic theories and how we can apply the lessons they teach...

Read On

Cait Smith
Cait Smith
October 25, 2017

Are You a Content Strategy Team of One? Questions You Should Be Asking

Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving...

Read On

Mandy Steinhardt
Mandy Steinhardt
October 18, 2017

A Path to ROI for AI

Consultants evaluating the current state of AI and projecting into the future agree that those who jump most wholeheartedly into cognitive and AI are the companies who reap the most...

Read On

Barry Pellas
Barry Pellas
October 5, 2017

Four Rules to Make Smarter Choices With Cognitive Technology

Every day seems to bring a new cognitive technology advancement – from AI that can detect your political leanings to software aimed at preventing dangerous driving. It’s easy to get...

Read On

Adrienne Bryant
Adrienne Bryant
September 27, 2017

Six Things the Supply Chain Industry Should Consider

In an industry permeated with complexities, every interaction along the supply chain is crucial. One error can snowball, creating the potential to lose millions of dollars. But data from the...

Read On

Jenna Trunzo
Jenna Trunzo
September 22, 2017

Internships and PointSource and Zero UI (Oh My!)

Summer: hot sun, sand, pools and vacation… Also known around PointSource as “internship season.” Each Summer, PointSource brings on interns for a new project. We put them through a hazing...

Read On

Filed under: