John Cammarata
John Cammarata
January 24, 2017

What is Business Process Transformation?

Every change in the market impacts how an organization performs — whether it’s changing consumer habits, technological innovations or new government regulations.

It is difficult for businesses to adapt to these changes without a process in place to optimize systems and business operations. A clear strategy is particularly important for organizations implementing a company-wide digital transformation. This is where business process transformation comes into play.

Business process transformation involves examining the steps required to enact a change or reach a goal, and determining how they must be optimized to meet the user expectations of modern interaction patterns for digital solutions (mobile, digital, chatbot, etc). Optimization of the business process includes outlining the proper workflow to achieve the goals of the digital solution. It also involves assessing if the existing process needs to be re-engineered to meet the needs of the digital solution. This could include removing duplicate or unnecessary steps within a process or automating as many steps as possible to streamline.

For example, if a user’s expectation is to receive immediate feedback from an action taken in a mobile app, the business process must be optimized to remove inefficiencies in responding to customers in real-time. Perhaps this organization might implement automated steps and streamline final approval processes to remove red tape.

All successful digital transformation strategies must include business process transformation.

Key benefits of a successful process transformation include:

  • Reduced costs: Convoluted processes and repetitive tasks are costly. By automating and streamlining steps in your transformation processes, you can cut down on labor costs and other resources spent.
  • Faster speed to market: New features or systems can reach customers sooner when your design and implementation processes are streamlined. Faster speed to market can lead to faster ROI.
  • Increased sales and loyalty: Ultimately, the changes your business enacts are a result of evolving customer demand. The faster you can implement new features, and the more effective your updates are, the happier your customers will be. Happy customers lead to more loyalty and increased revenue over time. After PointSource deployed a mobile commerce solution for h.h.gregg, the retail company saw a 70% increase in site traffic, a 30% increase in conversion rates and an 80% increase in revenue.

In today’s fast-paced, digital world businesses cannot afford to rely on outdated, inefficient processes. It’s crucial that digital organizations implement process transformation to react to changing market trends in real time.

Visit our digital transformation page to learn more about how PointSource helps organizations of all sizes streamline internal processes to keep pace with today’s digital demands.


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