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PointSource
PointSource
December 20, 2017

7 Artificial Intelligence Predictions for 2018

The hype of AI soared in 2017, living up to its reputation as the year of artificial intelligence. We now live in a time where Back to the Future video...

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Barry Pellas
Barry Pellas
December 15, 2017

8 Artificial Intelligence Applications to Consider in 2018

Did you know that there’s more than one way to use artificial intelligence (AI)? This question may feel rudimentary, but take a second to consider – how many different AI...

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Mandy Steinhardt
Mandy Steinhardt
December 13, 2017

Data Mining for Personalization: Questions About Businesses

How great is the impact of personalization in 2017? Well, consider that 88 percent of consumers’ feelings toward brands are positively influenced when personally relevant branded content is incorporated. Now...

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Jon Creasman
Jon Creasman
December 4, 2017

Achievement Unlocked: Building an App with Vue.js

Earlier this year, I was approached with an offer to be a guinea pig in a little PointSource experiment: Build an in-house app using Vue.js. As a new developer with...

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Dan Romanow
Dan Romanow
November 14, 2017

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

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Sean Kennedy
Sean Kennedy
November 7, 2017

3 Necessary Competencies for Repeated Innovation

A couple weeks ago I attended the Forrester CXSF 2017 customer experience conference in San Francisco. In addition to enjoying my first trip to the Bay Area, including a massive...

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Greg Ng
Greg Ng
November 1, 2017

A Closer Look at Relevance During the Personalization Process

In August, we dove headfirst into the world of personalization. Our blog post walked through classical psychology and behavioral economic theories and how we can apply the lessons they teach...

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Mandy Steinhardt
Mandy Steinhardt
October 18, 2017

A Path to ROI for AI

Consultants evaluating the current state of AI and projecting into the future agree that those who jump most wholeheartedly into cognitive and AI are the companies who reap the most...

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Barry Pellas
Barry Pellas
October 5, 2017

4 Rules to Make Smarter Choices With Cognitive Technology

Every day seems to bring a new cognitive technology advancement – from AI that can detect your political leanings to software aimed at preventing dangerous driving. It’s easy to get...

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Adrienne Bryant
Adrienne Bryant
September 27, 2017

6 Things the Supply Chain Industry Should Consider

In an industry permeated with complexities, every interaction along the supply chain is crucial. One error can snowball, creating the potential to lose millions of dollars. But data from the...

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