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Mandy Steinhardt Mandy Steinhardt
December 13, 2017
Data Mining for Personalization: Questions About Businesses

Data Mining for Personalization: Questions About Businesses

How great is the impact of personalization in 2017? Well, consider that 88 percent of consumers’ feelings toward brands are positively influenced when personally relevant branded content is incorporated. Now...

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Mandy Steinhardt
Mandy Steinhardt
April 13, 2016

How Analytics Can Help UX Design

When planning your digital transformation, it's easy to put together a wish list of items you'd like included but focusing on features that make the lives of your users easier...

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Mandy Steinhardt
Mandy Steinhardt
April 6, 2016

PointSource Foosball Analytics and What It Teaches Us About IoT

Our Director of Analytics and Digital Engagement, Mandy Steinhardt, had the opportunity to analyze our foosball data because our table here at PointSource is connected to the Internet. It sends...

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Mandy Steinhardt
Mandy Steinhardt
February 9, 2016

10 Trends Impacting Mobile in 2016

With all the growth and innovation we’ve seen in 2015, it’s exciting to think about the challenges we’ll tackle with mobile in 2016. The trends point toward giving your users...

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John Cammarata
John Cammarata
February 2, 2016

How to Engage Millennial Insurance Shoppers

Mobile is an expectation for Millennials, but many insurers are struggling with transforming their web and mobile infrastructure to meet this expectation. Property & Casualty insurers can hone their focus...

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Mandy Steinhardt
Mandy Steinhardt
January 15, 2016

12 Things to Ask for from Your Analytics Team

If you have an in-house analytics team, an analytics agency or even an analytics tool, you should be asking for these 12 things to market smarter.

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Jake Mickley
Jake Mickley
November 11, 2015

How IBM Acquisition of Cleversafe Extends their Cloud Offering

IBM recently acquired Cleversafe. Why does it matter to us at PointSource? As an IBM premiere business partner, we watch developments like these to understand how to architect and apply...

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PointSource
PointSource
December 8, 2014

Mobile Moments – How Wearable Devices Can Enhance Your Business

We craft mobile strategies to create digital experiences that transform business. This infographic tracks a journey of mobile moments and personalized brand engagements.

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PointSource
PointSource
December 4, 2014

Mobile Commerce Drives Early Holiday Sales

mCommerce is leading the way this holiday shopping season as year-over-year averages are climbing in nearly every category

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