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Sean Kennedy Sean Kennedy
February 14, 2018
Collaborative API Creation

Collaborative API Creation

Recently, we had one of our client’s executive team get “choked up” and have their “eyes start sweating” because of such an extremely positive business result made possible by the...

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Brian Hall
Brian Hall
July 8, 2016

Light Switches: A Case of Bad UX

Brian Hall, a PointSource Senior UX Designer, uses an every-day experience with a light switch to demonstrate how some common UX best practices could be used to avoid user frustrations...

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John Cammarata
John Cammarata
June 16, 2016

4 Key Takeaways from Insurance Disrupted

Last week we attended the Insurance Disrupted Conference to discuss how InsurTech and FinTech is changing the insurance and financial services industries. The one-day event hosted by the Silicon Valley...

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PointSource
PointSource
June 2, 2016

Three Takeaways from IBM Amplify 2016

A couple of weeks ago, our team attended IBM’s Amplify 2016 conference in Tampa, which focuses on marketing, customer analytics, digital experience and commerce. As business partners, we sponsored the...

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Mandy Steinhardt
Mandy Steinhardt
May 24, 2016

4 Keys to Leveraging Data to Improve Digital Engagement

The number of ways a customer can measurably interact with a company has dramatically increased, giving a significant amount of additional data. But with more data comes more challenges, like...

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Mandy Steinhardt
Mandy Steinhardt
April 27, 2016

March 2016: Mobile News and Research

Each month we take some time out to review the latest research reports in our industry. In March, we compiled some research from two app-tracking companies (App Annie and Localytics)...

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Mandy Steinhardt
Mandy Steinhardt
April 21, 2016

Crucial Loyalty Measurements for Mobile

Loyalty programs provide marketers endless opportunity to measure and evaluate customer behavior, and when that relationship crosses into the mobile domain, we can learn even more. Here are some top...

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Mandy Steinhardt
Mandy Steinhardt
April 13, 2016

How Analytics Can Help UX Design

When planning your digital transformation, it's easy to put together a wish list of items you'd like included but focusing on features that make the lives of your users easier...

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Mandy Steinhardt
Mandy Steinhardt
April 6, 2016

PointSource Foosball Analytics and What It Teaches Us About IoT

Our Director of Analytics and Digital Engagement, Mandy Steinhardt, had the opportunity to analyze our foosball data because our table here at PointSource is connected to the Internet. It sends...

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Mandy Steinhardt
Mandy Steinhardt
February 9, 2016

10 Trends Impacting Mobile in 2016

With all the growth and innovation we’ve seen in 2015, it’s exciting to think about the challenges we’ll tackle with mobile in 2016. The trends point toward giving your users...

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John Cammarata
John Cammarata
February 2, 2016

How to Engage Millennial Insurance Shoppers

Mobile is an expectation for Millennials, but many insurers are struggling with transforming their web and mobile infrastructure to meet this expectation. Property & Casualty insurers can hone their focus...

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