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Cait Smith
Cait Smith
September 20, 2016

Design Thinking for Non-Designers: 3 Ways to Apply Design Thinking to Leadership

There’s still a lingering belief that design thinking is only applicable to designers or those in product development. This couldn’t be further from the truth! You can apply design thinking...

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Mandy Steinhardt
Mandy Steinhardt
September 1, 2016

August 2016: Mobile News and Research

The on-demand and sharing economy includes companies like Airbnb, Uber, Kickstarter and Etsy. These disruptive marketplaces are changing how consumers earn money, giving millennials and retirees alike new forms of...

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Andrew Shryock
Andrew Shryock
August 26, 2016

PointSource: An Intern Perspective & Creation of SnackTrack

Many people think that interns are just hired to perform grunt work and other repetitive tasks, but that is not the case at PointSource. Instead, PointSource provides a distinctly unique...

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Vic McGlaughlin
Vic McGlaughlin
August 18, 2016

What You Need to Know About the API Economy

Participating in the supply-side of the API economy requires a holistic API strategy. Businesses need to know who their users are and how APIs can help businesses collaborate with these...

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Morgan Moore
Morgan Moore
August 9, 2016

The Business Value of UX Design

Investing in effective UX improves conversion rates and increases revenue. With so many digital options available to users, your organization's experience needs to be top notch to be competitive--61% of...

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Emory Ball
Emory Ball
July 15, 2016

PointSource’s Lightweight User Testing: Testing Our Testing

Much like the projects for which we run our tests, we approach our testing program in an iterative fashion. We evaluate our testing procedures, review, refine and implement improvements where...

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Brian Hall
Brian Hall
July 8, 2016

Light Switches: A Case of Bad UX

Brian Hall, a PointSource Senior UX Designer, uses an every-day experience with a light switch to demonstrate how some common UX best practices could be used to avoid user frustrations...

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John Cammarata
John Cammarata
June 16, 2016

4 Key Takeaways from Insurance Disrupted

Last week we attended the Insurance Disrupted Conference to discuss how InsurTech and FinTech is changing the insurance and financial services industries. The one-day event hosted by the Silicon Valley...

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PointSource
PointSource
June 2, 2016

Three Takeaways from IBM Amplify 2016

A couple of weeks ago, our team attended IBM’s Amplify 2016 conference in Tampa, which focuses on marketing, customer analytics, digital experience and commerce. As business partners, we sponsored the...

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Mandy Steinhardt
Mandy Steinhardt
May 24, 2016

4 Keys to Leveraging Data to Improve Digital Engagement

The number of ways a customer can measurably interact with a company has dramatically increased, giving a significant amount of additional data. But with more data comes more challenges, like...

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