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Dan Romanow Dan Romanow
May 30, 2017
Branding the Customer Experience

Branding the Customer Experience

In a post-storytelling age, it’s not what you say, it’s what you do. Humans, for the most part, are wired for efficiency. We seek out the shortest distance between two...

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Scott McCall
Scott McCall
August 9, 2017

Escaping the Product Strategy Abyss with Customer Curiosity

It’s no secret – designing, building and maintaining effective digital applications is hard work. Your product might be years overdue for a redesign. Your organization might be making a shift...

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Barry Pellas
Barry Pellas
July 26, 2017

3 Reasons to Improve Your User Interface Now

Did you know that customer-centric companies are 60 percent more profitable than those that fail to focus on customers? It’s true, and considering the many options customers have when choosing...

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John Romano
John Romano
July 5, 2017

An App is Not Always the Solution

There is a strong urge for organizations to jump into the mobile app space. They know that mobile apps can deliver deep engagements with their customers. They can provide incredible...

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PointSource
PointSource
May 31, 2017

Insurance Tip Sheet

Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric...

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Dan Romanow
Dan Romanow
May 30, 2017

Branding the Customer Experience

In a post-storytelling age, it’s not what you say, it’s what you do. Humans, for the most part, are wired for efficiency. We seek out the shortest distance between two...

Read On

Ryan O'Connor
Ryan O'Connor
May 17, 2017

Insurance Digital Transformation Report

The insurance industry is at very interesting crossroads. Many insurance companies, from large tier 1 national brands to tier 2 and tier 3 mid-market regional providers, are deeply rooted in...

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Kelly Reiser
Kelly Reiser
April 19, 2017

When it Comes to User Personas, Let Research Fall Where It May

A well-developed user persona is unparalleled in its ability to refine and improve the end-user experience, and crafting a digital experience around persona attributes and needs can be the difference...

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Kelly Reiser
Kelly Reiser
April 6, 2017

Preparing for User Research Curveballs to Hit it Out of the Park

Recommendations for conducting user research with a large team User research never goes as planned. Even if you have all your logistics in order, a clear understanding of goals and...

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PointSource
PointSource
March 20, 2017

Executing Digital Transformation Study: The Dangers of a Legacy Mindset

Every organization wants to leave its legacy, but that shouldn’t be confused with a reliance on legacy technologies, operations or mindsets. This may seem like an obvious distinction, but, according...

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