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Barry Pellas Barry Pellas
January 29, 2018
Conversations for Successfully Implementing Content-Driven Commerce

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...

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Barry Pellas
Barry Pellas
January 29, 2018

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...

Read On

Mandy Steinhardt
Mandy Steinhardt
January 12, 2018

Data Mining for Personalization: Questions About Customers

In one of our recent blog posts, we walked through the questions businesses need to be asking themselves to make personalization work. We explored matters like minimal viable data and...

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Dan Romanow
Dan Romanow
November 14, 2017

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

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Greg Ng
Greg Ng
November 1, 2017

A Closer Look at Relevance During the Personalization Process

In August, we dove headfirst into the world of personalization. Our blog post walked through classical psychology and behavioral economic theories and how we can apply the lessons they teach...

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Greg Ng
Greg Ng
August 30, 2017

What Psychology and Behavioral Economics Teach Us About Personalization

From a technical standpoint, delivering personalized experiences is easy to do. Today’s businesses have multiple avenues to learn more about target audiences (paid, earned and owned), and aggregating and analyzing...

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Scott McCall
Scott McCall
August 9, 2017

Escaping the Product Strategy Abyss with Customer Curiosity

It’s no secret – designing, building and maintaining effective digital applications is hard work. Your product might be years overdue for a redesign. Your organization might be making a shift...

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Barry Pellas
Barry Pellas
July 26, 2017

3 Reasons to Improve Your User Interface Now

Did you know that customer-centric companies are 60 percent more profitable than those that fail to focus on customers? It’s true, and considering the many options customers have when choosing...

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John Romano
John Romano
July 5, 2017

An App is Not Always the Solution

There is a strong urge for organizations to jump into the mobile app space. They know that mobile apps can deliver deep engagements with their customers. They can provide incredible...

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PointSource
PointSource
May 31, 2017

Insurance Tip Sheet

Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric...

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Dan Romanow
Dan Romanow
May 30, 2017

Branding the Customer Experience

In a post-storytelling age, it’s not what you say, it’s what you do. Humans, for the most part, are wired for efficiency. We seek out the shortest distance between two...

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