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Dan Romanow Dan Romanow
November 14, 2017
5 Steps to Adopting a Mindset of Experimentation

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

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Dan Romanow
Dan Romanow
November 14, 2017

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

Read On

Greg Ng
Greg Ng
November 1, 2017

A Closer Look at Relevance During the Personalization Process

In August, we dove headfirst into the world of personalization. Our blog post walked through classical psychology and behavioral economic theories and how we can apply the lessons they teach...

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Greg Ng
Greg Ng
August 30, 2017

What Psychology and Behavioral Economics Teach Us About Personalization

From a technical standpoint, delivering personalized experiences is easy to do. Today’s businesses have multiple avenues to learn more about target audiences (paid, earned and owned), and aggregating and analyzing...

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Scott McCall
Scott McCall
August 9, 2017

Escaping the Product Strategy Abyss with Customer Curiosity

It’s no secret – designing, building and maintaining effective digital applications is hard work. Your product might be years overdue for a redesign. Your organization might be making a shift...

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Barry Pellas
Barry Pellas
July 26, 2017

3 Reasons to Improve Your User Interface Now

Did you know that customer-centric companies are 60 percent more profitable than those that fail to focus on customers? It’s true, and considering the many options customers have when choosing...

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John Romano
John Romano
July 5, 2017

An App is Not Always the Solution

There is a strong urge for organizations to jump into the mobile app space. They know that mobile apps can deliver deep engagements with their customers. They can provide incredible...

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PointSource
PointSource
May 31, 2017

Insurance Tip Sheet

Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric...

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Dan Romanow
Dan Romanow
May 30, 2017

Branding the Customer Experience

In a post-storytelling age, it’s not what you say, it’s what you do. Humans, for the most part, are wired for efficiency. We seek out the shortest distance between two...

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Ryan O'Connor
Ryan O'Connor
May 17, 2017

Insurance Digital Transformation Report

The insurance industry is at very interesting crossroads. Many insurance companies, from large tier 1 national brands to tier 2 and tier 3 mid-market regional providers, are deeply rooted in...

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PointSource
PointSource
April 19, 2017

When it Comes to User Personas, Let Research Fall Where It May

A well-developed user persona is unparalleled in its ability to refine and improve the end-user experience, and crafting a digital experience around persona attributes and needs can be the difference...

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