Featured Post

Dan Romanow Dan Romanow
November 14, 2017
5 Steps to Adopting a Mindset of Experimentation

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

Read On

Tags
PointSource
PointSource
April 6, 2017

Preparing for User Research Curveballs to Hit it Out of the Park

Recommendations for conducting user research with a large team User research never goes as planned. Even if you have all your logistics in order, a clear understanding of goals and...

Read On

PointSource
PointSource
March 20, 2017

Executing Digital Transformation Study: The Dangers of a Legacy Mindset

Every organization wants to leave its legacy, but that shouldn’t be confused with a reliance on legacy technologies, operations or mindsets. This may seem like an obvious distinction, but, according...

Read On

PointSource
PointSource
March 8, 2017

Executing Digital Transformation Study: What’s at Stake for Organizations Today?

In our last blog post, we introduced our latest study, Executing Digital Transformation: Four Key Areas Essential to Organizational Success in a New Era. We’re dedicated to improving organizations’ digital experiences...

Read On

PointSource
PointSource
March 2, 2017

Executing Digital Transformation Study: Key Findings

Executing digital transformation can feel like a giant game of chess. With so many moving pieces in an environment that’s continuously changing, it’s not surprising that organizations often struggle to...

Read On

Stephanie Trunzo
Stephanie Trunzo
February 22, 2017

The Age of Zero UI: How to Use Different Channels to Deliver Brand Interactions

Traditionally when we envision a user interface, an interaction that involves some sort of screen comes to mind — whether it’s a computer, mobile device or wearables. But as we...

Read On

John Cammarata
John Cammarata
February 16, 2017

The Consumer Decision Journey: Insurance

Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example,...

Read On

Cait Smith
Cait Smith
September 20, 2016

Design Thinking for Non-Designers: 3 Ways to Apply Design Thinking to Leadership

There’s still a lingering belief that design thinking is only applicable to designers or those in product development. This couldn’t be further from the truth! You can apply design thinking...

Read On

Morgan Moore
Morgan Moore
August 9, 2016

The Business Value of UX Design

Investing in effective UX improves conversion rates and increases revenue. With so many digital options available to users, your organization's experience needs to be top notch to be competitive--61% of...

Read On

Brian Hall
Brian Hall
July 26, 2016

Four Ways to Benefit from Going Onsite

The value of an onsite kickoff is often difficult to measure. As a result, it can sometimes fall victim to being cut from a project altogether. Before any more onsite...

Read On