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Dan Romanow Dan Romanow
November 14, 2017
5 Steps to Adopting a Mindset of Experimentation

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

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PointSource
PointSource
February 15, 2016

Understanding Sentiment Analysis to Uncover Jewels of Data Points

It is important to take the time to review all user feedback and sentiment to discover data points. App stores allow users to provide feedback quickly and at the emotional...

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PointSource
PointSource
February 12, 2016

Mobile Web, App, or Device? How to Make the Ideal Experience Decision on How to Meet the Customer Need.

Many companies want to create a mobile experience to engage their customers, but an app might not be the right first step. How do you make the decision between Mobile...

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John Cammarata
John Cammarata
February 2, 2016

How to Engage Millennial Insurance Shoppers

Mobile is an expectation for Millennials, but many insurers are struggling with transforming their web and mobile infrastructure to meet this expectation. Property & Casualty insurers can hone their focus...

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Mandy Steinhardt
Mandy Steinhardt
January 15, 2016

12 Things to Ask for from Your Analytics Team

If you have an in-house analytics team, an analytics agency or even an analytics tool, you should be asking for these 12 things to market smarter.

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