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Barry Pellas Barry Pellas
January 29, 2018
Conversations for Successfully Implementing Content-Driven Commerce

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...

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Barry Pellas
Barry Pellas
March 29, 2016

4 Things You Should Know About Content Management for Digital and Mobile

We build a lot of great digital and mobile solutions at PointSource. One thing you should know is that 75% of those solutions include content management as a key element...

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Emory Ball
Emory Ball
March 8, 2016

PointSource’s Lightweight User Testing

Our lightweight testing program has augmented our traditional user testing. The insights we gain from lightweight tests allow us to review and refine our concepts and ideas in sprint, when...

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PointSource
PointSource
February 15, 2016

Understanding Sentiment Analysis to Uncover Jewels of Data Points

It is important to take the time to review all user feedback and sentiment to discover data points. App stores allow users to provide feedback quickly and at the emotional...

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PointSource
PointSource
February 12, 2016

Mobile Web, App, or Device? How to Make the Ideal Experience Decision on How to Meet the Customer Need.

Many companies want to create a mobile experience to engage their customers, but an app might not be the right first step. How do you make the decision between Mobile...

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John Cammarata
John Cammarata
February 2, 2016

How to Engage Millennial Insurance Shoppers

Mobile is an expectation for Millennials, but many insurers are struggling with transforming their web and mobile infrastructure to meet this expectation. Property & Casualty insurers can hone their focus...

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Mandy Steinhardt
Mandy Steinhardt
January 15, 2016

12 Things to Ask for from Your Analytics Team

If you have an in-house analytics team, an analytics agency or even an analytics tool, you should be asking for these 12 things to market smarter.

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