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April 19, 2018
Strategies for Avoiding Common Mistakes and Making Smarter Technology Investments
To discover more strategies for making the right technology investments for your business, download the full report.
January 31, 2018
5 Must-Know Terms for Blockchain Success
Blockchain technology nears an exciting adoption turning point as we enter 2018. In fact, 76 percent of company decision makers now believe blockchain could be ‘very useful’ or ‘quite useful,’...
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January 29, 2018
Conversations for Successfully Implementing Content-Driven Commerce
In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...
January 18, 2018
What Do Consumers Really Think About Chatbots?
Artificial intelligence (AI) is certainly a hot topic here at PointSource. We believe the technology will have a great impact in 2018, and so we’ve made it our mission to...
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January 12, 2018
Data Mining for Personalization: Questions About Customers
In one of our recent blog posts, we walked through the questions businesses need to be asking themselves to make personalization work. We explored matters like minimal viable data and...
December 20, 2017
7 Artificial Intelligence Predictions for 2018
The hype of AI soared in 2017, living up to its reputation as the year of artificial intelligence. We now live in a time where Back to the Future video...
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December 15, 2017
8 Artificial Intelligence Applications to Consider in 2018
Did you know that there’s more than one way to use artificial intelligence (AI)? This question may feel rudimentary, but take a second to consider – how many different AI...
December 13, 2017
Data Mining for Personalization: Questions About Businesses
How great is the impact of personalization in 2017? Well, consider that 88 percent of consumers’ feelings toward brands are positively influenced when personally relevant branded content is incorporated. Now...
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December 4, 2017
Achievement Unlocked: Building an App with Vue.js
Earlier this year, I was approached with an offer to be a guinea pig in a little PointSource experiment: Build an in-house app using Vue.js. As a new developer with...
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November 27, 2017
How a True Digital Transformation Partnership Makes Life Easier for Security First Insurance
This blog is guest written by Marissa Buckley, VP of Marketing, Brand Experience, Security First Insurance. Sometimes you don’t know the perfect partner exists until you find it. That’s how...
November 21, 2017
A Norman Rockwell Thanksgiving with a Twist of AI
This time of year, we spend a lot of time giving thanks for all of the things we’re fortunate to have. At PointSource, We’re thankful to work with great people...