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Kelly Reiser Kelly Reiser
April 6, 2017
Preparing for User Research Curveballs to Hit it Out of the Park

Preparing for User Research Curveballs to Hit it Out of the Park

Recommendations for conducting user research with a large team User research never goes as planned. Even if you have all your logistics in order, a clear understanding of goals and...

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Stephanie Trunzo
Stephanie Trunzo
February 22, 2017

The Age of Zero UI: How to Use Different Channels to Deliver Brand Interactions

Traditionally when we envision a user interface, an interaction that involves some sort of screen comes to mind — whether it’s a computer, mobile device or wearables. But as we...

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John Cammarata
John Cammarata
February 16, 2017

The Consumer Decision Journey: Insurance

Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example,...

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Cait Smith
Cait Smith
February 7, 2017

Digital Roadmap 101: Building a Roadmap That Evolves With You

“Planning is bringing the future into the present so that you can do something about it now.” I’m a sucker for good quotes, and this one by Alan Lakein brilliantly...

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Barry Pellas
Barry Pellas
February 2, 2017

Don’t Overlook Content-Driven Commerce

Commerce sites that offer little more than a digital catalog are no longer compelling enough to motivate shoppers to make purchases. Shoppers have a wealth of information at their fingertips and...

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Jenna Trunzo
Jenna Trunzo
January 26, 2017

Co-Design & Co-Development: The PointSource Approach to Collaboration

Walking down the halls of PointSource, you’ll see a lot of rooms created for collaboration, made unique by the amount of post-its wallpapering the space. They may be filled with...

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John Cammarata
John Cammarata
January 24, 2017

What is Business Process Transformation?

Every change in the market impacts how an organization performs — whether it’s changing consumer habits, technological innovations or new government regulations. It is difficult for businesses to adapt to...

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Sean Kennedy
Sean Kennedy
January 19, 2017

Whole Team Design Thinking

There has been growing interest in and discussion of Design Thinking, however, as Cait Smith wrote, many limit themselves with a “lingering belief that design thinking is only applicable to...

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Paul Smokovitz
Paul Smokovitz
January 10, 2017

The Importance of Designing Custom Icons

It is tempting, easy and quick to grab a “free” icon or icon set off the internet. If you want to use one of those icons just understand it is...

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John Romano
John Romano
December 22, 2016

BlueOak Design Libraries: Where Design Patterns Meet Dev Frameworks

There’s a lot of pressure on mobile design and development teams to both innovate and reduce costs while working at speed and scale. These pressures are driving us to: Spend...

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PointSource
PointSource
November 4, 2016

What Can Insurers Learn from Bourbon

Greg Ng outlines three major roadblocks insurance companies might face when implementing a better mobile experience for the Independent Agent.

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