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Mandy Steinhardt Mandy Steinhardt
December 13, 2017
Data Mining for Personalization: Questions About Businesses

Data Mining for Personalization: Questions About Businesses

How great is the impact of personalization in 2017? Well, consider that 88 percent of consumers’ feelings toward brands are positively influenced when personally relevant branded content is incorporated. Now...

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Stephanie Trunzo
Stephanie Trunzo
January 15, 2015

3 Proper Uses for Notifications – Filtering the Signal from the Noise

As the world around us becomes more context-rich and personalized, we are also increasingly mired in noise instead of signal. It is more important than ever that we bring value...

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PointSource
PointSource
January 14, 2015

Predictions from the PointSource Digital Experience Team

At PointSource we spend a lot of time tracking trends and thinking big. Our digital experience team identified trends they'll be tracking closely this year.

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PointSource
PointSource
January 7, 2015

Top 5 Reasons Retailers Should Offer an In-App Purchase Experience

Savvy retailers understand installable mobile applications offer an opportunity to further engage their most loyal shoppers beyond their mobile website. Here are five reasons why building the in-app purchase experience...

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Ryan O'Connor
Ryan O'Connor
December 22, 2014

Holiday Shopping: Desktop Uses Mobile to Improve Performance

Ryan's Cyber Monday shopping is slowed by a retailer not optimized for mobile. A mobile first approach toward e-commerce can improve the total experience.

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PointSource
PointSource
December 15, 2014

Holiday Shopping: Mobile Promotions Are Better with a Cart

Kristal cruised through Black Friday shopping with ease, until a bad experience with a loyalty app halted her progress and left her frustrated.

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PointSource
PointSource
December 10, 2014

PointSource Goes Shopping

Understanding the customer journey is one of the most sacred parts of our philosophy at PointSource. Follow us as we shopped for our own holiday bargains.

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Stephanie Trunzo
Stephanie Trunzo
December 10, 2014

Holiday Shopping: In-Store Experience Suffers Without Mobile

This year, I chose to hop into the fray, grab a coffee, and shop my way through the malls. Here's a look at my experience and some missed mobile moments.

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Melissa Church
December 10, 2014

All Things Open Wants Design to Go “All In”

A group of PointSource developers and designers joined the conversation at All Things Open 2014 in Downtown Raleigh. In its second year, the growing conference provided insight into the latest...

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PointSource
PointSource
December 8, 2014

Mobile Moments – How Wearable Devices Can Enhance Your Business

We craft mobile strategies to create digital experiences that transform business. This infographic tracks a journey of mobile moments and personalized brand engagements.

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PointSource
PointSource
December 4, 2014

Mobile Commerce Drives Early Holiday Sales

mCommerce is leading the way this holiday shopping season as year-over-year averages are climbing in nearly every category

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