May 18, 2017
Online users have very little patience for a poor user experience and few industries have felt this as extensively as retail. When it comes to digital solutions, retailers that lack an understanding of their audience and aren’t able to meet customer expectations will not be successful in today’s competitive market.
More and more, consumers are employing multiple devices during their shopping journeys, from online research to point of purchase but only 35% of retailers agree that their users can move easily and seamlessly across devices. Retailers can no longer rely on outdated digital solutions and expect to meet the demands of their digitally savvy users.
This retail tip sheet highlights some of the most critical data points for the retail industry, sourced from industry leaders that surveyed for the 2017 Executing Digital Transformation Study.