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Barry Pellas Barry Pellas
January 29, 2018
Conversations for Successfully Implementing Content-Driven Commerce

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...

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Barry Pellas
Barry Pellas
January 29, 2018

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to...

Read On

Barry Pellas
Barry Pellas
December 15, 2017

8 Artificial Intelligence Applications to Consider in 2018

Did you know that there’s more than one way to use artificial intelligence (AI)? This question may feel rudimentary, but take a second to consider – how many different AI...

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Marissa Buckley
Marissa Buckley
November 27, 2017

How a True Digital Transformation Partnership Makes Life Easier for Security First Insurance

This blog is guest written by Marissa Buckley, VP of Marketing, Brand Experience, Security First Insurance. Sometimes you don’t know the perfect partner exists until you find it. That’s how...

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Dan Romanow
Dan Romanow
November 14, 2017

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

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Barry Pellas
Barry Pellas
November 9, 2017

What We’ve Learned About Implementing AI in 2017

What do two-thirds of executives believe is the business advantage of the future? Artificial intelligence. The call for widespread AI adoption has been a long time coming. However, brands’ path...

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Sean Kennedy
Sean Kennedy
November 7, 2017

3 Necessary Competencies for Repeated Innovation

A couple weeks ago I attended the Forrester CXSF 2017 customer experience conference in San Francisco. In addition to enjoying my first trip to the Bay Area, including a massive...

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Greg Ng
Greg Ng
November 1, 2017

A Closer Look at Relevance During the Personalization Process

In August, we dove headfirst into the world of personalization. Our blog post walked through classical psychology and behavioral economic theories and how we can apply the lessons they teach...

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Cait Smith
Cait Smith
October 25, 2017

Are You a Content Strategy Team of One? Questions You Should Be Asking

Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving...

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Mandy Steinhardt
Mandy Steinhardt
October 18, 2017

A Path to ROI for AI

Consultants evaluating the current state of AI and projecting into the future agree that those who jump most wholeheartedly into cognitive and AI are the companies who reap the most...

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Barry Pellas
Barry Pellas
October 5, 2017

4 Rules to Make Smarter Choices With Cognitive Technology

Every day seems to bring a new cognitive technology advancement – from AI that can detect your political leanings to software aimed at preventing dangerous driving. It’s easy to get...

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