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John Cammarata John Cammarata
February 16, 2017
The Consumer Decision Journey: Insurance

The Consumer Decision Journey: Insurance

Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example, engagements with the Ubers, Airbnbs and Amazons of the world dictate how consumers anticipate their experiences with insurers should look. Often, the experiences provided by … Continue reading “The Consumer Decision Journey: Insurance”

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John Cammarata
John Cammarata
February 16, 2017

The Consumer Decision Journey: Insurance

Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example, engagements with the Ubers, Airbnbs and Amazons of the world dictate how consumers anticipate their experiences with insurers should look. Often, the experiences provided by … Continue reading “The Consumer Decision Journey: Insurance”

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Jenna Trunzo
Jenna Trunzo
January 26, 2017

Co-Design & Co-Development: The PointSource Approach to Collaboration

Walking down the halls of PointSource, you’ll see a lot of rooms created for collaboration, made unique by the amount of post-its wallpapering the space. They may be filled with people hunched over, doodling on giant rolls of drafting paper, maybe laughing, maybe adding to the sticky note decor. Maybe a banana peel is strewn … Continue reading “Co-Design & Co-Development: The PointSource Approach to Collaboration”

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Paul Smokovitz
Paul Smokovitz
January 10, 2017

The Importance of Designing Custom Icons

It is tempting, easy and quick to grab a “free” icon or icon set off the internet. If you want to use one of those icons just understand it is most likely being used on several other apps or websites. I do not have any issues with using the common trash can icon or pencil … Continue reading “The Importance of Designing Custom Icons”

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Emory Ball
October 26, 2016

My Moment of UX Inspiration

It was the early nineties. Electronics everywhere had decided big buttons were obsolete and were to be hidden under a blank, glossy black interface. In homes across the country, VCRs blinked 12:00 around the clock as baffled owners could not figure out how to set the time.

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John Romano
John Romano
October 19, 2016

Co-Design for the Win

Apps and websites have become complex. Specialized skill sets have deepened. Teams now employ many people to provide the expertise and velocity needed to deliver high-quality products in compressed time frames. But new problems arise with increased complexity and team size, that’s where co-design comes in.

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Kristin McPeak
October 13, 2016

Cross-Disciplinary Collaboration

Kristin McPeak, our Design Operations Director, recently presented on this topic at the Women in Tech Summit in Raleigh. It resulted in some interesting conversations around the need to adapt to a new way of working and the obstacles we can encounter along the way. Let’s start with a scenario that many of you have likely experienced.

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Morgan Moore
Morgan Moore
August 9, 2016

The Business Value of UX Design

Investing in effective UX improves conversion rates and increases revenue. With so many digital options available to users, your organization’s experience needs to be top notch to be competitive–61% of users will move to another site if they don’t find what they are looking for right away.

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PointSource
PointSource
July 29, 2016

The State of the Mobile Experience Study: Financial Services Key Findings

In comparison to the retail, insurance and supply chain industries, mobile in the financial sphere is the most mature. However, that doesn’t mean there isn’t fresh functionality to consider and necessary improvements to be made. We conducted The State of the Mobile Experience study to gauge the good that mobile has done for the trade as well as to survey the pesky pain points it still presents.

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PointSource
PointSource
July 26, 2016

The State of the Mobile Experience Study: Supply Chain Key Findings

In an industry where profit is driven by efficiency, supply chain companies require digital strategies, tools and apps that can rival the sophistication and intelligence of their operations. We conducted The State of the Mobile Experience study in which supply chain industry was a key focus to uncover why existing mobile solutions are not meeting supply chain needs and how mobile can best benefit organizations within the industry.

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PointSource
PointSource
July 19, 2016

The State of the Mobile Experience Study: The Future of Insurance – Part 2

A frictionless mobile presence would enhance the customer experience and enable insurance agents to perform their jobs with excellence no matter where they are. However, implementing a successful mobile operation for insurance is a delicate equation of balancing what the customers wants with what they actually need.

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