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Cait Smith Cait Smith
October 25, 2017
Are You a Content Strategy Team of One? Questions You Should Be Asking

Are You a Content Strategy Team of One? Questions You Should Be Asking

Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving grace. I was a content person transitioning (i.e. tumbling head-first) into UX work, and her book became one of the most dog-eared, underlined books in … Continue reading “Are You a Content Strategy Team of One? Questions You Should Be Asking”

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Cait Smith
Cait Smith
October 25, 2017

Are You a Content Strategy Team of One? Questions You Should Be Asking

Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving grace. I was a content person transitioning (i.e. tumbling head-first) into UX work, and her book became one of the most dog-eared, underlined books in … Continue reading “Are You a Content Strategy Team of One? Questions You Should Be Asking”

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Scott McCall
Scott McCall
September 20, 2017

Empathy for the Machine – Design Considerations for Voice

Open on a busy downtown street–it’s evening, cold and drizzling. Our traveler walks into a lush, well-lit hotel lobby after an arduous trip. The modern chic decor is stunning. No doubt the service here will be excellent, she imagines, as her thoughts drift to imminent room service and a plush comforter. She walks up to … Continue reading “Empathy for the Machine – Design Considerations for Voice”

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Barry Pellas
Barry Pellas
July 26, 2017

3 Reasons to Improve Your User Interface Now

Did you know that customer-centric companies are 60 percent more profitable than those that fail to focus on customers? It’s true, and considering the many options customers have when choosing between businesses today, user interfaces (UI) are a part of the larger user experience (UX) no company can afford to ignore. According to our recent … Continue reading “3 Reasons to Improve Your User Interface Now”

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Emory Ball
Emory Ball
July 19, 2017

Design Solutions and the Importance of Getting it Wrong

Throughout my career as a designer, a great deal of importance has been placed on creating correct solutions in the shortest amount of time possible. Given budgets, deadlines and client expectations, it is understandable why we try and get things right the first time around, but in my creative process I find that to get … Continue reading “Design Solutions and the Importance of Getting it Wrong”

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PointSource
PointSource
May 31, 2017

Insurance Tip Sheet

Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric approach is becoming ineffective as users’ expectations for a seamless experience evolve. Thus far, insurance companies have put resources into improving quote conversions and reducing … Continue reading “Insurance Tip Sheet”

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Dan Romanow
Dan Romanow
May 30, 2017

Branding the Customer Experience

In a post-storytelling age, it’s not what you say, it’s what you do. Humans, for the most part, are wired for efficiency. We seek out the shortest distance between two points, the fastest delivery of information (or Amazon packages), the most minimal version of UI and the most concise form of communication (IKR?). So, it’s … Continue reading “Branding the Customer Experience”

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PointSource
PointSource
May 18, 2017

Retail Tip Sheet

Online users have very little patience for a poor user experience and few industries have felt this as extensively as retail. When it comes to digital solutions, retailers that lack an understanding of their audience and aren’t able to meet customer expectations will not be successful in today’s competitive market. More and more, consumers are … Continue reading “Retail Tip Sheet”

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Ryan O'Connor
Ryan O'Connor
May 17, 2017

Insurance Digital Transformation Report

The insurance industry is at very interesting crossroads. Many insurance companies, from large tier 1 national brands to tier 2 and tier 3 mid-market regional providers, are deeply rooted in a traditional policy-centric model that puts the customer experience in the back seat. Insurance is often a required service for customers who buy policies with … Continue reading “Insurance Digital Transformation Report”

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Scott McCall
Scott McCall
May 10, 2017

Welcome to the Post-Screen Era

Humans have interacted with computers via a screen for what seems like a technological eternity, and the creation of intuitive, aesthetically pleasing screens has been the primary focus of modern app and web design. However, in the last few years, the notion of the screen as the dominant interface has begun to fade, giving way … Continue reading “Welcome to the Post-Screen Era”

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Paul Smokovitz
Paul Smokovitz
May 2, 2017

For Fonts Sake: The Importance of Font Selection

Not too long ago in a galaxy far away, a site design could only use Arial, Times, Times New Roman, Courier, Courier New, Verdana, Tahoma and the always classic Helvetica. Today, we have many font options to choose from that are supported by all modern browsers and that are up-to-date by the user. There are … Continue reading “For Fonts Sake: The Importance of Font Selection”

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