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Barry Pellas Barry Pellas
January 29, 2018
Conversations for Successfully Implementing Content-Driven Commerce

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to build personal and valuable experiences that take into account consumers’ individual likes and dislikes. Like most technologies, however, content-driven commerce’s long-term success hinges on how … Continue reading “Conversations for Successfully Implementing Content-Driven Commerce”

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Paul Smokovitz
Paul Smokovitz
May 2, 2017

For Fonts Sake: The Importance of Font Selection

Not too long ago in a galaxy far away, a site design could only use Arial, Times, Times New Roman, Courier, Courier New, Verdana, Tahoma and the always classic Helvetica. Today, we have many font options to choose from that are supported by all modern browsers and that are up-to-date by the user. There are … Continue reading “For Fonts Sake: The Importance of Font Selection”

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PointSource
PointSource
March 20, 2017

Executing Digital Transformation Study: The Dangers of a Legacy Mindset

Every organization wants to leave its legacy, but that shouldn’t be confused with a reliance on legacy technologies, operations or mindsets. This may seem like an obvious distinction, but, according to our recent study, Executing Digital Transformation, building an organization that’s scalable and embraces the framework for digital transformation is a struggle for many companies, … Continue reading “Executing Digital Transformation Study: The Dangers of a Legacy Mindset”

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PointSource
PointSource
March 8, 2017

Executing Digital Transformation Study: What’s at Stake for Organizations Today?

In our last blog post, we introduced our latest study, Executing Digital Transformation: Four Key Areas Essential to Organizational Success in a New Era. We’re dedicated to improving organizations’ digital experiences and operations. Running a successful digital organization doesn’t have to be stressful, and we’re here to make sure it isn’t. Our research shows that many … Continue reading “Executing Digital Transformation Study: What’s at Stake for Organizations Today?”

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PointSource
PointSource
March 2, 2017

Executing Digital Transformation Study: Key Findings

Executing digital transformation can feel like a giant game of chess. With so many moving pieces in an environment that’s continuously changing, it’s not surprising that organizations often struggle to improve their digital experiences. But it doesn’t have to be this way. We’ve made it our mission to help overcome the hurdles most common to … Continue reading “Executing Digital Transformation Study: Key Findings”

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John Cammarata
John Cammarata
February 16, 2017

The Consumer Decision Journey: Insurance

Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example, engagements with the Ubers, Airbnbs and Amazons of the world dictate how consumers anticipate their experiences with insurers should look. Often, the experiences provided by … Continue reading “The Consumer Decision Journey: Insurance”

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Jenna Trunzo
Jenna Trunzo
January 26, 2017

Co-Design & Co-Development: The PointSource Approach to Collaboration

Walking down the halls of PointSource, you’ll see a lot of rooms created for collaboration, made unique by the amount of post-its wallpapering the space. They may be filled with people hunched over, doodling on giant rolls of drafting paper, maybe laughing, maybe adding to the sticky note decor. Maybe a banana peel is strewn … Continue reading “Co-Design & Co-Development: The PointSource Approach to Collaboration”

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Paul Smokovitz
Paul Smokovitz
January 10, 2017

The Importance of Designing Custom Icons

It is tempting, easy and quick to grab a “free” icon or icon set off the internet. If you want to use one of those icons just understand it is most likely being used on several other apps or websites. I do not have any issues with using the common trash can icon or pencil … Continue reading “The Importance of Designing Custom Icons”

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Emory Ball
Emory Ball
October 26, 2016

My Moment of UX Inspiration

It was the early nineties. Electronics everywhere had decided big buttons were obsolete and were to be hidden under a blank, glossy black interface. In homes across the country, VCRs blinked 12:00 around the clock as baffled owners could not figure out how to set the time.

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John Romano
John Romano
October 19, 2016

Co-Design for the Win

Apps and websites have become complex. Specialized skill sets have deepened. Teams now employ many people to provide the expertise and velocity needed to deliver high-quality products in compressed time frames. But new problems arise with increased complexity and team size, that’s where co-design comes in.

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