October 25, 2017
Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving grace. I was a content person transitioning (i.e. tumbling head-first) into UX work, and her book became one of the most dog-eared, underlined books in … Continue reading “Are You a Content Strategy Team of One? Questions You Should Be Asking”
March 20, 2017
Every organization wants to leave its legacy, but that shouldn’t be confused with a reliance on legacy technologies, operations or mindsets. This may seem like an obvious distinction, but, according to our recent study, Executing Digital Transformation, building an organization that’s scalable and embraces the framework for digital transformation is a struggle for many companies, … Continue reading “Executing Digital Transformation Study: The Dangers of a Legacy Mindset”
March 8, 2017
In our last blog post, we introduced our latest study, Executing Digital Transformation: Four Key Areas Essential to Organizational Success in a New Era. We’re dedicated to improving organizations’ digital experiences and operations. Running a successful digital organization doesn’t have to be stressful, and we’re here to make sure it isn’t. Our research shows that many … Continue reading “Executing Digital Transformation Study: What’s at Stake for Organizations Today?”
March 2, 2017
Executing digital transformation can feel like a giant game of chess. With so many moving pieces in an environment that’s continuously changing, it’s not surprising that organizations often struggle to improve their digital experiences. But it doesn’t have to be this way. We’ve made it our mission to help overcome the hurdles most common to … Continue reading “Executing Digital Transformation Study: Key Findings”
February 16, 2017
Every consumer brings his or her own set of expectations to their relationship with their insurer. Personal experiences shape these goals, including a user’s interactions with other companies. For example, engagements with the Ubers, Airbnbs and Amazons of the world dictate how consumers anticipate their experiences with insurers should look. Often, the experiences provided by … Continue reading “The Consumer Decision Journey: Insurance”
January 26, 2017
Walking down the halls of PointSource, you’ll see a lot of rooms created for collaboration, made unique by the amount of post-its wallpapering the space. They may be filled with people hunched over, doodling on giant rolls of drafting paper, maybe laughing, maybe adding to the sticky note decor. Maybe a banana peel is strewn … Continue reading “Co-Design & Co-Development: The PointSource Approach to Collaboration”
January 10, 2017
It is tempting, easy and quick to grab a “free” icon or icon set off the internet. If you want to use one of those icons just understand it is most likely being used on several other apps or websites. I do not have any issues with using the common trash can icon or pencil … Continue reading “The Importance of Designing Custom Icons”
October 26, 2016
It was the early nineties. Electronics everywhere had decided big buttons were obsolete and were to be hidden under a blank, glossy black interface. In homes across the country, VCRs blinked 12:00 around the clock as baffled owners could not figure out how to set the time.
October 19, 2016
Apps and websites have become complex. Specialized skill sets have deepened. Teams now employ many people to provide the expertise and velocity needed to deliver high-quality products in compressed time frames. But new problems arise with increased complexity and team size, that’s where co-design comes in.
October 13, 2016
Kristin McPeak, our Design Operations Director, recently presented on this topic at the Women in Tech Summit in Raleigh. It resulted in some interesting conversations around the need to adapt to a new way of working and the obstacles we can encounter along the way. Let’s start with a scenario that many of you have likely experienced.