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Barry Pellas Barry Pellas
January 29, 2018
Conversations for Successfully Implementing Content-Driven Commerce

Conversations for Successfully Implementing Content-Driven Commerce

In 2017, we began exploring the exciting world of content-driven commerce. The strategy is relatively new, but with personalization now top priority for brands, marketers can incorporate content-driven commerce to build personal and valuable experiences that take into account consumers’ individual likes and dislikes. Like most technologies, however, content-driven commerce’s long-term success hinges on how … Continue reading “Conversations for Successfully Implementing Content-Driven Commerce”

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John Romano
John Romano
May 17, 2016

The What and How of Journey Mapping

Journey mapping has become central to understanding the omni-channel user experience. But there is a good deal of confusion about what journey mapping is and how you should use it.

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John Romano
John Romano
April 14, 2016

Mobile Journey Mapping: An Essential Part of Mobile Strategy

Many hard to diagnose problems with mobile solutions trace their roots to a lack of understanding of the user’s context. Our UX Director, John Romano, explains why failing to design for context could cause your users to delete your app and look elsewhere for a solution.

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PointSource
PointSource
March 31, 2016

3 Steps to Support a Better Digital User Experience with IT

As we develop more digital and mobile solutions, companies are trying to figure out how to shift their IT organization to support the changing dynamics around digital user experiences. So, CIOs and CTOs all over are asking how do they change IT to support a digital user experience? Here are three steps for those CIOs…

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Barry Pellas
Barry Pellas
March 29, 2016

4 Things You Should Know About Content Management for Digital and Mobile

We build a lot of great digital and mobile solutions at PointSource. One thing you should know is that 75% of those solutions include content management as a key element and capability. Why do so many of our solutions include content management and what should you know about the overlap?

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PointSource
PointSource
March 22, 2016

3 Reasons to Develop a Mobile MVP Mentality

What is a Minimum Viable Product (MVP)? A MVP is a new product that engages your users during their mobile moments and allows you to collect the maximum amount of validated learning about a user’s experience. Your team, whether it be IT or marketing line of business, will need to develop a MVP mentality. The pace of mobile technology and the impact it can have on your business demands moving quickly or risk losing ground to the competition.

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Emory Ball
Emory Ball
March 8, 2016

PointSource’s Lightweight User Testing

Our lightweight testing program has augmented our traditional user testing. The insights we gain from lightweight tests allow us to review and refine our concepts and ideas in sprint, when they can have the greatest impact. We can test, review, implement and re-test a concept without being concerned about how it affects our budgets and timelines.

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Mandy Steinhardt
Mandy Steinhardt
January 15, 2016

12 Things to Ask for from Your Analytics Team

If you have an in-house analytics team, an analytics agency or even an analytics tool, you should be asking for these 12 things to market smarter.

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Ryan O'Connor
Ryan O'Connor
December 22, 2014

Holiday Shopping: Desktop Uses Mobile to Improve Performance

Ryan’s Cyber Monday shopping is slowed by a retailer not optimized for mobile. A mobile first approach toward e-commerce can improve the total experience.

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Dave Stecher
February 16, 2014

From Responsive Design to Responsive Delivery: A Holistic Approach to Mobile Development

Over the last few years, mobile developers have spent much of their effort on solving design problems. Problems such as how to get an application to display on multiple devices or how to scale content to different screen sizes are extremely important to solve, but they are by no means the only problems facing a mobile development team. Although responsive design addresses most layout issues across devices, a recent Forrester Report identified 3 key problems with using it exclusively:

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