Optimized Data for
User Experience Innovation

Challenge

Streamlined personalized experience.

Comdata needed a mobile solution to leverage their proprietary scoring system, 45-plus years of aggregated data, and external data sources to enable fleet drivers to make better decisions on the road, deliver costs savings and create a competitive business advantage.

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“The solution is cutting-edge, and the user experience is killer. We are leapfrogging the competition with this app. The industry has never experienced an app like this.”

Tom Pierce
Systems Architect Vice President, Comdata

Solution

Solution - Close data gaps to optimize performance.

Close data gaps to optimize performance.

The best mobile strategies leverage several data sources and extract the right data through fast geospatial queries. We combined Comdata’s proprietary data with geographical data from a third party to create the FleetAdvance app, which provides the best route for truck drivers to take based on fuel efficiency, fuel prices, bridge height, bridge weight, and user specific preferences. The FleetAdvance app not only saves Comdata clients time and money on fuel but also provides the driver with a much better experience, as well as these results.

  • Reduced routing time and provided fuel savings via route optimizations in real time
  • Incorporated sensor and location data available from the drivers’ mobile device
  • Recommended best fueling locations based on current pricing and proprietary data
  • Provided improved user experience by enabling drivers to input amenities they value most
  • Let Comdata fleet clients, over the road and local, optimize routes to control costs
  • Gave largest Comdata fleet management clients cost savings up to 10%

“The solution is cutting-edge, and the user experience is killer. We are leapfrogging the competition with this app. The industry has never experienced an app like this.”

Tom Pierce
Systems Architect Vice President, Comdata

Revenue Increase

Revenue
Increase

Site Performance Increase

Site Performance
Increase

Responsive Design

Responsive
Design

Geo-Targeting Integration

Geo-Targeting
Integration

Impact

Turning data into money in the bank.

  • Aggressive timeline resulted in beta app being delivered in under six weeks with full user interface
  • Generated measurable ROI within 12 weeks
  • Resulted in significant cost savings in fuel and operational costs
  • Application targeted approximately 10% of U.S. truck driving marketplace due to large-scale deployment
  • Geospatial data queries reduced data noise and extracted data from over 60 billion points with fast searches
case study impact

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