Enriched Loyalty Program
and Shopping Experience

Challenge

Engage customers for the win.

Finish Line needed a mobile solution to enhance its Winners’ Circle loyalty program engagement, deliver content to help customers make purchase decisions, and enrich the in-store shopping experience.

“This app enhances our customer experience as another omnichannel resource, especially for those who shop us regularly.”

Danielle Quatrochi
Finish Line’s Vice President, Digital

Solution

A premium customer experience.

A clear understanding of Finish Line’s loyal customers and their needs led to a digital experience that improved brand interaction, customer service, in-store sales and delivered timely and contextual information to customers the following ways:

  • Track points, access rewards/coupons, and apply them to in-store or online purchases
  • Get exclusive offers, hot release information, and event details with optional push notifications
  • Track and check order history, view point history, and manage and share wish lists
  • View and scan a Winners’ Circle card and edit online customer profile
  • Scan bar codes in-store for product details and unique content
  • Use interactive sneaker release calendar with photos, details, and reminder feature
  • Have store locator with address, mapping, and call features

“This app enhances our customer experience as another omnichannel resource, especially for those who shop us regularly.”

Danielle Quatrochi
Finish Line’s Vice President, Digital

Conversion Rate Increase

Conversion Rate
Increase

Instant Quotes

Instant
Quotes

Streamlined Rewards Access

Streamlined Rewards Access

Geo-Targeting Integration

Geo-Targeting
Integration

Impact

Streamlined personalized experience.

  • Created various entry points allowing streamlined access to Winners’ Circle loyalty program
  • Enabled customized notification strategy through geo-targeting integration
  • Enhanced the in-store experience with product scanning and loyalty program integration
case study impact

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