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3 Ways to Get Personalized Mobile Marketing Just Right

This article was published on 1to1media.com.

When it comes to personalized marketing, there’s a fine line between what’s useful and what crosses into invasive territory. While users are increasingly attached to and dependent upon today’s technologies, there are still segments that are fearful of artificial intelligence.

This boundary is particularly prevalent in the mobile industry, where some consumers find highly personalized mobile marketing efforts too intrusive.

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