Filtering The Signal From The Noise

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As the world around us becomes more context-rich and personalized, we are also increasingly mired in noise instead of signal. It seems tempting as a retailer to send notifications for promotions, being near a store, being in a store, for wishlist items that have dropped in price, for products you detect someone might want based on search and browse history on other retailer sites, for products you returned because they were too big and now the proper size is in stock…

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