This article was published on propertycasualty360.com
Jake from State Farm, Flo from Progressive, the Allstate Mayhem Man — what do these three have in common? They’re human.
The insurance industry has certainly developed a reputation for its signature spokespeople. However, while we may love the comical nature and trademark khakis of Jake from State Farm, insurance companies must recognize that humans alone cannot provide the quick, seamless and user-friendly experiences that today’s policyholders expect.