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Why Mobile Success Starts With a Great User Experience

This article was published on martechadvisor.com.

By the end of 2016, smartphone users will representĀ 46 percent of the global population. Mobile usage is consistently on the rise (the average person checks his or her phone almostĀ 50 times per day), and device owners are using the technology in a growing number of ways. While more than a quarter of companies already plan to alter how they use mobile to interact with customers in the future, are they updating their mobile engagement efforts in a strategic way?

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