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What Separates Successful Mobile Marketers From Creepy, Invasive Ones

This article was published on marketingprofs.com.

It’s a Thursday night. You’re home, flipping through movie selections and considering watching one. Suddenly, you get a notification from your cable provider’s app letting you know that a new romantic comedy, similar to the one you watched last week, is available. The app suggests that since you’re at home tonight, you might as well check out the movie.

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