Mandy Steinhardt
Mandy Steinhardt
May 24, 2016

4 Keys to Leveraging Data to Improve Digital Engagement

The number of ways a customer can measurably interact with a company has dramatically increased, giving a significant amount of additional data. But with more data comes more challenges, like...

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Mandy Steinhardt
Mandy Steinhardt
April 21, 2016

Crucial Loyalty Measurements for Mobile

Loyalty programs provide marketers endless opportunity to measure and evaluate customer behavior, and when that relationship crosses into the mobile domain, we can learn even more. Here are some top...

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Mandy Steinhardt
Mandy Steinhardt
April 13, 2016

How Analytics Can Help UX Design

When planning your digital transformation, it's easy to put together a wish list of items you'd like included but focusing on features that make the lives of your users easier...

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Mandy Steinhardt
Mandy Steinhardt
April 6, 2016

PointSource Foosball Analytics and What It Teaches Us About IoT

Our Director of Analytics and Digital Engagement, Mandy Steinhardt, had the opportunity to analyze our foosball data because our table here at PointSource is connected to the Internet. It sends...

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Mandy Steinhardt
Mandy Steinhardt
January 15, 2016

12 Things to Ask for from Your Analytics Team

If you have an in-house analytics team, an analytics agency or even an analytics tool, you should be asking for these 12 things to market smarter.

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