Mandy Steinhardt
Mandy Steinhardt
December 13, 2017

Data Mining for Personalization: Questions About Businesses

How great is the impact of personalization in 2017? Well, consider that 88 percent of consumers’ feelings toward brands are positively influenced when personally relevant branded content is incorporated. Now...

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Greg Ng
Greg Ng
November 1, 2017

A Closer Look at Relevance During the Personalization Process

In August, we dove headfirst into the world of personalization. Our blog post walked through classical psychology and behavioral economic theories and how we can apply the lessons they teach...

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