Dan Romanow
Dan Romanow
November 14, 2017

5 Steps to Adopting a Mindset of Experimentation

Experimentation isn’t new. Since the 17th-century scientists have been utilizing experimentation to demystify why things are the way they are while capturing insights gained along the way. Given its place...

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Sean Kennedy
Sean Kennedy
November 7, 2017

3 Necessary Competencies for Repeated Innovation

A couple weeks ago I attended the Forrester CXSF 2017 customer experience conference in San Francisco. In addition to enjoying my first trip to the Bay Area, including a massive...

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Cait Smith
Cait Smith
October 25, 2017

Are You a Content Strategy Team of One? Questions You Should Be Asking

Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving...

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Mandy Steinhardt
Mandy Steinhardt
October 18, 2017

A Path to ROI for AI

Consultants evaluating the current state of AI and projecting into the future agree that those who jump most wholeheartedly into cognitive and AI are the companies who reap the most...

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Stephanie Trunzo
Stephanie Trunzo
August 23, 2017

What Came First, Cognitive or Business Intelligence?

Companies often hinder progress because of the classic chicken and egg dilemma, which prevents them from seeing a clear or simple path to get started. In nascent areas like cognitive,...

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Greg Ng
Greg Ng
July 13, 2017

Is Your Strategic Roadmap SMART Enough?

A few years ago, my family and I set the goal of visiting 100 national parks. In addition to great views and good times, traveling cross country has taught me...

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Stephanie Trunzo
Stephanie Trunzo
June 28, 2017

Bimodal IT Pedals Digital Transformation Forward

We live in a world that has forgotten how to wait. We burn our mouths on hot pizza, we run red lights, we fast forward through commercials – the list...

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Barry Pellas
Barry Pellas
June 21, 2017

Technologists: Essential Strategists for your Digital Transformation Roadmap

In the 21st century, the role of the technologist and digital transformation go hand in hand. Digital transformation can feel like a major hurdle, with so many new strategies, solutions...

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PointSource
PointSource
May 31, 2017

Insurance Tip Sheet

Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric...

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PointSource
PointSource
April 19, 2017

When it Comes to User Personas, Let Research Fall Where It May

A well-developed user persona is unparalleled in its ability to refine and improve the end-user experience, and crafting a digital experience around persona attributes and needs can be the difference...

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