Cait Smith
Cait Smith
October 25, 2017

Are You a Content Strategy Team of One? Questions You Should Be Asking

Years ago, I was a sole UX designer working on content-heavy websites for companies in highly technical industries. Leah Buley’s book, “The User Experience Team of One,” was my saving...

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Scott McCall
Scott McCall
September 20, 2017

Empathy for the Machine – Design Considerations for Voice

Open on a busy downtown street–it’s evening, cold and drizzling. Our traveler walks into a lush, well-lit hotel lobby after an arduous trip. The modern chic decor is stunning. No...

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Barry Pellas
Barry Pellas
July 26, 2017

3 Reasons to Improve Your User Interface Now

Did you know that customer-centric companies are 60 percent more profitable than those that fail to focus on customers? It’s true, and considering the many options customers have when choosing...

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PointSource
PointSource
May 31, 2017

Insurance Tip Sheet

Legacy mindsets, processes and technology systems have plagued the insurance industry for decades, leading to an antiquated business model that often puts the policy ahead of the user. This policy-centric...

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Dan Romanow
Dan Romanow
May 30, 2017

Branding the Customer Experience

In a post-storytelling age, it’s not what you say, it’s what you do. Humans, for the most part, are wired for efficiency. We seek out the shortest distance between two...

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Scott McCall
Scott McCall
May 10, 2017

Welcome to the Post-Screen Era

Humans have interacted with computers via a screen for what seems like a technological eternity, and the creation of intuitive, aesthetically pleasing screens has been the primary focus of modern...

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Paul Smokovitz
Paul Smokovitz
May 2, 2017

For Fonts Sake: The Importance of Font Selection

Not too long ago in a galaxy far away, a site design could only use Arial, Times, Times New Roman, Courier, Courier New, Verdana, Tahoma and the always classic Helvetica....

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PointSource
PointSource
March 20, 2017

Executing Digital Transformation Study: The Dangers of a Legacy Mindset

Every organization wants to leave its legacy, but that shouldn’t be confused with a reliance on legacy technologies, operations or mindsets. This may seem like an obvious distinction, but, according...

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PointSource
PointSource
March 8, 2017

Executing Digital Transformation Study: What’s at Stake for Organizations Today?

In our last blog post, we introduced our latest study, Executing Digital Transformation: Four Key Areas Essential to Organizational Success in a New Era. We’re dedicated to improving organizations’ digital experiences...

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