Dan Romanow
Dan Romanow
May 30, 2017

Branding the Customer Experience

In a post-storytelling age, it’s not what you say, it’s what you do. Humans, for the most part, are wired for efficiency. We seek out the shortest distance between two...

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Emory Ball
Emory Ball
October 26, 2016

My Moment of UX Inspiration

It was the early nineties. Electronics everywhere had decided big buttons were obsolete and were to be hidden under a blank, glossy black interface. In homes across the country, VCRs...

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Morgan Moore
Morgan Moore
August 9, 2016

The Business Value of UX Design

Investing in effective UX improves conversion rates and increases revenue. With so many digital options available to users, your organization's experience needs to be top notch to be competitive--61% of...

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PointSource
PointSource
July 21, 2016

The State of the Mobile Experience Study: Retail Pain Points

We conducted The State of the Mobile Experience study to gauge the obstacles traditional retailers are facing as they clamber to provide their customers with an engaging experience on mobile....

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Brian Hall
Brian Hall
July 8, 2016

Light Switches: A Case of Bad UX

Brian Hall, a PointSource Senior UX Designer, uses an every-day experience with a light switch to demonstrate how some common UX best practices could be used to avoid user frustrations...

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Valerie Graybeal
Valerie Graybeal
June 23, 2016

Exploring IoT with Sensor Tags

Valerie Graybeal, one of our senior software engineers, recently got to work on a new IoT project that uses the sensor tags to read humidity and temperature. In this blog...

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John Romano
John Romano
May 17, 2016

The What and How of Journey Mapping

Journey mapping has become central to understanding the omni-channel user experience. But there is a good deal of confusion about what journey mapping is and how you should use it.

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John Romano
John Romano
April 14, 2016

Mobile Journey Mapping: An Essential Part of Mobile Strategy

Many hard to diagnose problems with mobile solutions trace their roots to a lack of understanding of the user’s context. Our UX Director, John Romano, explains why failing to design...

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Mandy Steinhardt
Mandy Steinhardt
April 13, 2016

How Analytics Can Help UX Design

When planning your digital transformation, it's easy to put together a wish list of items you'd like included but focusing on features that make the lives of your users easier...

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